BHIM app's 'Meethi Diwali' initiative: Every seventh transaction will support children's education
Ranchi. BHIM Payments App has partnered with social organization Goonj for the third edition of 'Meethi Diwali 2026' campaign. Running from October 19 to November 8, this campaign will contribute towards providing school kits to needy children for every seventh transaction by users. This initiative by NPCI BHIM aims to link digital payments with children's education and help them get the necessary material for their studies. Through the campaign, people are being encouraged to use BHIM App for everyday payments and contribute towards social causes.
Gaurav Kochhar, Business Head, NPCI BHIM, said that the true joy of Diwali lies in bringing happiness to the lives of others. Anshu Gupta, Founder and Executive Director, Goonj, called it a shining example of technology and social engagement. Mehul Gupta, Co-Founder and CEO, Sochiers, also praised the initiative to share the joys of the festival and contribute to society through digital transactions.
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